This was my first guerilla style promotional that I did when I was working for Westbrook Cinema 4. The suit was one I had bought while at Universal Studios Orlando to wear at Halloween parties. Because I had always enjoyed the theme park characters of Walt Disney World and Universal as I was growing up, I decided to recreate that thrill and excitement for those younger patrons on a local level that may not have had those same opportunities.
During the Midnight premiere at the theater I would walk around taking pictures with patrons while imitating "Spidey" poses and high-five younger guests. From time-to-time, I pretended to be a prop in the foyer of theater hall one. When guests would walk up to look at me, they were in for quite a surprise. Other times, I would randomly appear in the concessions area to mess with the other cast members and help with popcorn. It was a very successful tactic and it inspired me to do more.