In July 2009, "Harry Potter and the Half-Blood Prince" was released to theaters. The seventh installment of the series follows Harry's discovery of an old book marked mysteriously "This book is the property of the Half-Blood Prince" and begins to learn more about Lord Voldemort's dark past.
And to spread excitement for the film, I put together a small promotion for the opening weekend at Westbrook Cinema 4. As I had done with other premieres in the past, I made my own Harry Potter costume from scratch. Of course, though my past promotions have always been fun for the patrons, I wanted to expand on the idea to make the promo more fun for the all of the Regal "Cast Members" as well.
So in order to take the Hogwarts "nerdiness" to the extreme, I made individual Hogwarts house badges (including Gryffindor, Slytherin, Hufflepuff, Ravenclaw) for the other members to wear, letting each person pick which house they would belong to. Oddly enough, everyone seemed to pick the house most fitting for them. And as I had hoped, the added effect made the experience even more enjoyable for both the patrons and the rest of the Westbrook staff.